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ABTOT Associate WHA makes sense of recent Govt announcements

On 31 October 2020, as Boris Johnson was announcing an initial 4 week national lockdown, the Chancellor was already making plans to change and extend support measures for businesses and individuals’ during this difficult period. A number of our clients have asked us to clarify the announcements, which come just

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More with less

As shown by the recent CMO Survey ‘Covid-19 and the State of Marketing’, marketing jobs and budgets have been hit hard by the pandemic. Across the travel industry, you are constantly being asked to do more with less. Implementing your tactical objectives amidst such uncertainty and shifting business priorities is tricky. It can

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