FIFA World Cup 2026 – toolkit and assets for Travel Aware partners
The World Cup kicks off on Thursday 11th June. In advance of travel, the campaign has launched on FCDO channels and will run until the final match on Sunday 19th July.
As you’re aware, the tournament is the first to be co-hosted by three countries – the US, Canada and Mexico – and will be the biggest ever, both geographically and in terms of number of teams and matches. FCDO is expecting at least 40,000 British Nationals to travel to the region during the tournament. Travel Aware partners play a key role in disseminating important safety messaging to British Nationals before they set off abroad, with the aim to help stop preventable consular cases and to ensure they have safe and enjoyable trips.
Attached are examples of the Travel Aware World Cup assets, as well as the campaign’s toolkit. The toolkit details an overview of the campaign, key messages and suggested copy to help you support the campaign at optimum times across the relevant channels. This is, where possible, alongside your ‘always on’ support and other bespoke and thematic campaigns we might be discussing with you.
The full suite of campaign assets in varying formats can be downloaded from the following WeTransfer link:
FCDO has also added World Cup specific information on each of the host countries’ Travel Advice pages on Gov.uk, we would encourage partners to signpost to these where relevant in your communications:
- USA: https://www.gov.uk/foreign-travel-advice/usa/world-cup-2026
- Canada: https://www.gov.uk/foreign-travel-advice/canada/world-cup-2026
- Mexico: https://www.gov.uk/foreign-travel-advice/mexico/world-cup-2026
A reminder that Kindred and the FCDO are always happy to help draft copy and share UTM links when partners offer support for the campaign as well as amplifying posts on FCDO Travel Advice social channels. We also encourage partners, when possible, to share messages in your own assets to keep the look and feel of your brand.
We’re looking forward to working with you on this activity in the coming months and would be very grateful if you can let us know once you have supported the campaign (for reporting purposes), as well as share any relevant reporting metrics.
Useful links
Our campaign social media channels:
FCDO travel aware X – @FCDOtravelGovUK
FCDO travel advice Facebook
Travel Aware Instagram – @travelaware
Travel Aware campaign website, where we host info on different themes:
Travel Aware
Travel Aware – Travel Aware
FCDO Foreign travel advice – GOV.UK