The Association of Bonded Travel Organisers Trust (ABTOT), a government-approved financial protection body representing more than 400 specialist travel organisers, has appointed AI technology company SystemsX as its first AI Commercial Services Partner. The partnership will give ABTOT members access to technology already helping leading travel businesses improve booking conversions, customer service and operational efficiency.
ABTOT provides trusted financial protection and expert support to help travel businesses comply with the Package Travel Regulations. Its decision to partner with SystemsX follows the technology company’s growing success in the travel sector.
SystemsX uses AI to analyse 100% of customer calls, chats and emails, helping businesses monitor quality and compliance, improve staff performance, and identify missed sales opportunities. It captures valuable insights into what customers are saying, helping businesses better understand their customers and make more informed commercial decisions. Travel companies can then utilise SystemsX AI Agents to train their teams via live simulation and through autonomous sales and marketing across social, web and voice channels.
Julie Jones, Chief Marketing Officer , ABTOT said:
“Many of our Members are interested in using AI but are looking for practical solutions that can deliver measurable benefits. SystemsX stood out because of their proven success within the travel sector and the positive feedback we received from Members already using their services. Their combination of industry knowledge and innovative technology makes them an excellent fit as ABTOT’s first AI Commercial Services Partner.”
Simon Powell, Chief Executive Officer, SystemsX said:
“ABTOT has an excellent reputation for supporting travel businesses and maintaining high standards across the industry, so we’re delighted to be selected as its first AI Commercial Services Partner.
“We’re already seeing the impact of our technology across the travel sector, from improving booking conversions to giving managers back valuable time. Through this partnership, we look forward to helping more ABTOT members achieve those same results, whether they’re just getting started with AI or looking to build on what they’re already doing.”