Bluesoup

Bluesoup are travel & tourism advertising and marketing specialists.  The agency boasts sector specific expertise & experience coupled with a refreshingly different approach. Bluesoup offers a wide range of services from design to paid digital, organic search to media planning & buying. 

Clients include:  The Eden Project, Journey Latin America, Lochs & Glens Holidays, Travel Chapter, Barrhead Travel, Cornwall Tourist Board, Coastal Cottages of Pembrokeshire, RHS, National Marine Aquarium, Discover Scotland, Imagine Ireland & Exodus Travel to name a few.

Design

Anyone can create a logo or an ad…or can they?

Having a clear understanding of your brand is the core foundation of any successful business. What do you stand for, why should customers trust you and buy from you? It is so much more than a simple logo or the latest ad.

So before the crayons even leave the drawer, we begin by working with you to understand your company and what makes it special and unique. From that comes your core values, what you do, how you do it, and most importantly, why you do it. Your Purpose. Your Why.

Approaching the process in a proper and considered way results in logos, collateral and advertising that are true, rooted and will resonate with your target audience.

Whilst digital is the on-trend medium of choice for most, we feel it’s important to not get swung by the tide. We take a more measured, pragmatic and less emotional approach. We’re exceedingly good at what we do; and in all honesty, we should be, given that we were there from the digital start.

Paid Digital

We’ve witnessed all the digital comings and goings, such as MySpace, Ask Jeeves, Excite, Twitter, Facebook, Google, Snapchat, Instagram, Snapchat & TikTok, and the list goes on and on. Not only have we kept pace, we’ve tested, learnt and even written articles for the trade. So what really makes us different? First, we talk in plain English, avoiding the urge to prove how clever and gifted we are by using acronyms.

Second, we know that the answer to every brief isn’t just digital media; sometimes it’s good, sometimes it struggles. If you set realistic goals you should be pleased with the results.

Finally, we keep it pretty simple and stick to best practice. You’d be surprised how many of our peers seem to think they don’t have to, or can’t be bothered to. Funnily enough, when you do it right, you get great results every single time – just like the time we increased clicks by 18% whilst simultaneously driving down CPCs by 17% for one of our travel clients.

Media Planning/Buying 

Start your advertising campaign with Bluesoup. We plan, buy and create amazing advertising. Even the most original message is wasted if your potential customers don’t see it when and where you want them to. That’s why we start with consumer insight; what they consume, when and in what mindset. From there the strategy is developed and executed. There isn’t a medium we haven’t used…test us!

Our expertise enables us to develop the right solution quickly, because basically we know what works and what doesn’t. We’ll challenge any business’s status quo and recommend new ways of doing things, particularly when we believe we can get better results given your objectives and budget .

As a truly independent media agency, we can approach media without the restrictions so common with our larger peers. Because of this flexibility, we’re not bound by agency deals and commitments and so are free to plan and buy the right media schedule for our clients. Sound refreshing?

We managed to increase YoY sales for a UK cottage letting agency by 73%.  Get in touch to find out more……

Organic Search 

SEO can seem to most like a digital dark art. At Bluesoup we’re more than happy to take on the search engine algorithms and deliver strategies which stay on the right side of the rules. Without the usual agency smoke and mirrors and the big technical words, our team will dig into your user’s experience and help re-think your website to gain authority helping to get it found. We may suggest a restructure, getting your pages mobile friendly or perhaps improving load speed.

We’ll also look at your blog, your content, imagery, and your overall customer engagement, to see if it is working at its best and contributing to the ‘Google library’. No stone will remain unturned in our quest for wins.