Sugati

About Sugati

Sugati exists because planning an exceptional travel experience is time-intensive and requires careful coordination across multiple moving parts. With so many details to manage and variables to consider, clarity and control are essential to delivering high-touch holidays with confidence.

We combine advanced technology, structured data, and real market insight to provide our community with a complete, end-to-end travel management platform. Our focus goes beyond convenience; it is about simplifying the operational and financial aspects of travel planning by bringing everything into one intelligent system.

Sugati supports tour operators, travel agents, and DMCs in managing enquiries, itineraries, bookings, client payments, supplier payments, and financial visibility within a single platform. By reducing operational friction, we allow our partners to focus on selling holidays, serving clients, and delivering consistently high-quality experiences.

Why Sugati?

Sugati brings your entire travel operation into one intelligent platform. Built natively on Salesforce, it replaces disconnected tools with a unified system for enquiry management, interactive itineraries, integrated client and supplier payments, and automated workflows.

Sugati Finance further strengthens this by providing clearer control over payments and currency exposure. With XE-powered supplier payments, the platform supports live FX rates, spot and forward contracts, and improved visibility over gains, losses, and true margins — all directly within Sugati.

The result is less time spent on administration and reconciliation, and more confidence in financial decision-making. Sugati is travel technology designed to think like a travel expert, supporting how travel businesses operate in practice.

Key Features

• Beyond CRM
  Sugati extends beyond traditional CRM functionality, offering a fully integrated operational and financial platform designed specifically for travel businesses.
• Native Salesforce Foundation
  Built entirely on Salesforce, Sugati operates within a secure, enterprise-grade environment that supports scalability, reliability, and long-term growth.
• Flexible and Scalable
  Sugati adapts as your business evolves. Features can be configured to suit changing operational and financial requirements, with support from Sugati or approved partners.
• Single Source of Truth
  All client, supplier, itinerary, payment, and currency data is managed in one centralised system, improving accuracy, visibility, and cross-team collaboration.
• Enhanced Customer and Payment Experience
  From beautifully presented itineraries to smooth booking journeys and transparent payment handling, Sugati helps deliver a professional, consistent experience for both clients and suppliers.

Resources:

Learn more about Sugati here.

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