Much of travel is about forming human connections.
So, it´s no surprise for travel organisations that as physical contact has dwindled in this unique period, online contact has skyrocketed. And webinars have become a key place for this.
B2B and B2C travel companies are now utilising the benefits of webinars across the globe. So,
(if you are thinking of doing the same) we´ve put together 10 ideas to help you and your travel business put on the great webinar your audience came for! It’s a great way of creating awareness about how you see future travel, keeping in touch and interacting with your newfound audience.
- PechaKucha – In a recent survey that we conducted on webinars, over 52% of respondents felt the optimum webinar length is between 30-45 minutes. So, to achieve this you can use a PechKucha presentation structure which shows 20 images (chosen by you), each for 20 seconds. Here´s a link to get you started: https://www.pechakucha.com/
- Coffee break – Have a short break to show a short YouTube video (or anything else that has your fancy) so your audience can check their emails or top up their popcorn!
- Surveys and polls – Our survey respondents indicated that surveys and Q&As are really effective ways of getting them and other viewers engaged during the webinar. So, pose questions to your attendees and get them involved!
- Quiz – Think about making a rolling quiz (Kahoot, anyone?), then announcing a winner at the end of the webinar and maybe even a prize!
- Icebreaker – A quick icebreaker game is a great way to connect everybody and develop internal chemistry between all of the participants.
- Wow people with an imaginative slide deck – 90% of information transmitted to our brain is visual – so utilise this! Great imagery and design can be the difference between a forgettable or unforgettable webinar.
- Be spontaneous – For example by showing live comments from your webinar’s social feeds and talking about them in the moment. Tip: have a simple, easy #hashtag
- Surprise – With over 80% of our survey respondents saying great content and presenters is what makes a webinar standout, surprising viewers by featuring a relevant, charismatic unannounced guest can bring the much-needed engagement that great content evokes.
- Animation or illustrations – Superimpose fun designs onto the screen. And through personalised Zoombackgrounds, you can even conduct your webinar live from Star Trek´s Starship Enterprise!https://twitter.com/nancywyuen/status/1244741126851940352?s=20
- Recap – Create a summary of findings at the end of the webinar and make the key takeaways applicable and relatable.
And there you go! Good luck, and get in touch if you’d like some help with putting the spark into your next webinar.