London, 24 October 2025 – The Association of Bonded Travel Organisers Trust (ABTOT) has launched a new Members’ Marketing Toolkit, designed to help its 400+ Members promote their financial protection and credibility more effectively to customers and partners.
The Toolkit includes ready-to-use copy, graphics and templates to help Members communicate the value of their ABTOT and Bonded Coach Holidays (BCH) Membership across websites, social media and other marketing channels.
The initiative aims to strengthen awareness of ABTOT’s protection and help Members counter growing consumer confusion about financial security in travel.
The toolkit provides ready-to-use copy, graphics and templates enabling Members to showcase their ABTOT and BCH Membership clearly and confidently across their marketing channels. By promoting their Membership, Members can;
- Reassure their customers that their bookings and payments are financially protected.
- Build trust by showing their business meets UK Government-approved standards.
- Differentiate their brand in a competitive market by highlighting their credibility.
- Demonstrate professionalism and give customers confidence to book with them
- Strengthening their marketing with a clear, recognised trust signal.
Samantha Bradbury Membership Director says:
“Our Members are at the heart of everything we do. The Toolkit gives them the resources and confidence to showcase their Membership and highlight the trusted protection they offer their customers.”