Online Seminar Unlocking Success in 2024: Navigating New Horizons: Digital Marketing in 2024

Date: Wednesday 07 February 2024
Time: 10:00 – 11:00 GMT


In a fast-paced digital era, staying ahead of the curve is not just an advantage; it’s a necessity.

Join us in our upcoming online seminar, meticulously designed exclusively for ABTOT Members.

Our goal is simple yet powerful – to equip your company with critical insights, enabling you to craft forward-thinking digital marketing strategies that drive success in achieving your business goals.  Why should you attend?

  •  Gain exclusive insights into the latest digital marketing trends shaping today’s industry.
  •  Peer into the future as we unveil upcoming trends defining tomorrow’s digital marketing landscape. Adapt and thrive in the face of evolving consumer behaviour and digital advancements.
  • Empower your team: Walk away with practical tools and strategies empowering you and your team to design forward-thinking digital marketing strategies aligned with your business goals.

Our industry experts, the Managing Director and Head of Digital at Bluesoup Communications and the UK Director of the Netherlands Board of Tourism & Conventions will delve into emerging trends and innovative tactics that are set to shape digital in 2024.

Expect to explore

  •  The burgeoning influence of sustainable travel narratives in online marketing.
  •  Strategies to drive innovation within your in-house teams or agencies.
  • Insights on adapting to the ever-changing SEO landscape, ensuring your brand is still visible and influential.

This isn’t just about predictions; it’s about arming your business with practical, effective tools and knowledge to excel in digital marketing.

Whether you’re refining existing strategies or venturing into new digital horizons, “Navigating New Horizons” is your compass to success in 2024’s digital marketing landscape.


Ben Duhig

Managing Director
Blue Soup Communications

Ben is a media man by trade having learnt his craft on giants such as Ford, Tesco, NatWest and Audi. Career milestones include launching the Ford Focus and turning the RAC orange, as well as winning awards for his work in London & New York. Ben’s experience in the travel and tourism sector spans over 20 years and encompasses UK holiday operators, overseas operators, tourist attractions, destination marketing and everything in between. He is a member of the Institute of Travel & Tourism and has spoken at industry events, sharing his knowledge and passion for the sector. He is results driven, consumer centric planner and consistently develops creative ways to ensure campaigns are seen by consumers.

Emily Walton

Head of Digital
Blue Soup Communications

Emily’s fierce passion for finding return on investment in the digital sphere for our clients is what drives her development of watertight digital strategies. Her role at Bluesoup is defined by not only supporting the Team hitting their KPIs, but supporting our clients in hitting their business objectives too. With a degree in Finance, Business & Economics, her work is underpinned by data & rational, proven theory. She has earnt her expertise in PPC across lead generation & ecommerce with 8 years in industry. Past accolades include being Shortlisted for Best Large UK PPC Agency by the UK Search Awards in 2022 whilst at the helm of Bristol’s largest growing PPC Team, as well as winning Best Local PPC Campaign in that same year.

Sandra Ishmael

Director UK
Netherlands Board of Tourism and Conventions (NBTC)

Sandra started at the tourist board in 2006 as Consumer Marketing Manager and took over the reins as Director in 2011. Sandra’s career after university started in one of the buying departments at Marks and Spencer’s Head Office in London. She then took the decision to move overseas to Saint Lucia (Caribbean), where her travel career began. Sandra worked for one of the leading marketing and PR agencies on the island and hence began her ‘masterclass’ in travel marketing and PR. Upon returning to the UK, Sandra worked in the marketing departments for both Garuda Indonesia (airline) and Sandals and Beaches Resorts, before moving onto the NBTC.

Watch the recording of the seminar here

Due to tech issues we were unable to record the beginning of the seminar but the presenters were able to summarise the missing content at the beginning of the recording.